{"id":14881,"date":"2019-04-22T10:35:36","date_gmt":"2019-04-22T07:35:36","guid":{"rendered":"https:\/\/mdu.edu.az\/mdu-karyera-m-rk-zinin-d-st-yi-il-i-adam-il-t-l-b-l-rin-zh-r-ke-irilib\/"},"modified":"2019-04-22T10:35:36","modified_gmt":"2019-04-22T07:35:36","slug":"mdu-karyera-m-rk-zinin-d-st-yi-il-i-adam-il-t-l-b-l-rin-zh-r-ke-irilib","status":"publish","type":"post","link":"https:\/\/mdu.edu.az\/ru\/mdu-karyera-m-rk-zinin-d-st-yi-il-i-adam-il-t-l-b-l-rin-zh-r-ke-irilib\/","title":{"rendered":"MDU Karyera m\u0259rk\u0259zinin d\u0259st\u0259yi il\u0259 i\u015f adam\u0131 il\u0259 t\u0259l\u0259b\u0259l\u0259rin g\u00f6r\u00fc\u015f\u00fc ke\u00e7irilib"},"content":{"rendered":"

MDU Karyera m\u0259rk\u0259zinin d\u0259st\u0259yi il\u0259 i\u015f adam\u0131 il\u0259 t\u0259l\u0259b\u0259l\u0259rin görü\u015fü keçirilib<\/b><\/span><\/p>\n

Aprelin 16-da Ming\u0259çevir Dövl\u0259t Universitetind\u0259 “\u015e\u0259xsi biznes\u0259 ged\u0259n yol” mövzusunda t\u0259dbir keçirilib. “ForHome”, “Mutfakç\u0131” v\u0259 “Belissa” ma\u011fazalar \u015f\u0259b\u0259k\u0259sinin t\u0259sisçisi, iqtisad üzr\u0259 f\u0259ls\u0259f\u0259 doktoru \u0130lkin Namaz o\u011flu Manafovun t\u0259l\u0259b\u0259l\u0259rl\u0259 görü\u015fü ba\u015f tutub. <\/span><\/p>\n

T\u0259dbiri giri\u015f sözü il\u0259 Ming\u0259çevir Dövl\u0259t Universiteti Karyera m\u0259rk\u0259zinin direktoru Üzeyir Zeynalov aç\u0131b. \u0130\u015f adam\u0131 \u0130lkin Manafov haqq\u0131nda v\u0259 görü\u015fün m\u0259qs\u0259di bar\u0259d\u0259 m\u0259lumat verib. <\/span><\/p>\n

Sonra \u0130lkin Manafov Az\u0259rbaycanda u\u011furlu marketinq v\u0259 biznes karyeras\u0131n\u0131n nec\u0259 qurulmas\u0131 bar\u0259d\u0259 t\u0259l\u0259b\u0259l\u0259r\u0259 m\u0259lumat verib.O bildirib ki, ilk önc\u0259 <\/span><\/strong>“u\u011furlu” sözün\u0259 t\u0259rif verm\u0259k laz\u0131md\u0131r. H\u0259r k\u0259s u\u011furu bir cür\u0259 ba\u015fa dü\u015für. Onun fikrimc\u0259 u\u011fur faydal\u0131 olmaq dem\u0259kdir. \u0130nsan özün\u0259, sevdikl\u0259rin\u0259 v\u0259 \u0259traf\u0131na faydal\u0131 oldu\u011fu anda u\u011furlu olur. O qeyd etdi ki, Az\u0259rbaycan\u0131m\u0131zda (dig\u0259r ölk\u0259l\u0259rd\u0259 oldu\u011fu kimi) u\u011furlu karyera qurmaq üçün mütl\u0259q sevdiyin i\u015fl\u0259 m\u0259\u015f\u011ful olmaq laz\u0131md\u0131r. Yaln\u0131z bu zaman insan n\u0259tic\u0259 \u0259ld\u0259 ed\u0259 bilir. O m\u0259\u015f\u011ful oldu\u011fu i\u015fi inan\u0131lmaz d\u0259r\u0259c\u0259d\u0259 sevdiyini v\u0259 i\u015find\u0259n h\u0259zz ald\u0131\u011f\u0131n\u0131 bildirdi.<\/span><\/p>\n

Sonra \u0130lkin Manafov t\u0259l\u0259b\u0259l\u0259r\u0259 yerli bazarda yeni brendin nec\u0259 yarad\u0131lmas\u0131ndan dan\u0131\u015fd\u0131.<\/span><\/strong>Onun fikrinc\u0259 brend biznesin quludur. Heç bir \u015f\u0259kild\u0259 \u0259ksi deyil. Brend biznes h\u0259d\u0259fl\u0259rin\u0259 xidm\u0259t etm\u0259lidir, \u0259ks oldu\u011fu halda, probleml\u0259r ç\u0131x\u0131r. \u015eirk\u0259td\u0259 brend menecerl\u0259r ba\u015fa dü\u015fm\u0259lidirl\u0259r ki, onlar\u0131n \u0259sas m\u0259qs\u0259di brend qurmaq deyil, brend vasit\u0259dir. M\u0259qs\u0259di tap\u0131b ona do\u011fru h\u0259r\u0259k\u0259t etm\u0259k birinci \u015f\u0259rtdir.<\/span><\/p>\n

Brend qurma\u011f\u0131n düsturu v\u0259 alqoritmi yoxdur. Ola da bilm\u0259z. Brend f\u0259rql\u0259nm\u0259 qabiliyy\u0259tidir. \u018fg\u0259r bir \u015feyin ad\u0131 – f\u0259rql\u0259nm\u0259kdirs\u0259 onu nec\u0259 t\u0259svir etm\u0259k olar. M\u0259nc\u0259, mü\u015ft\u0259rini ba\u015fa dü\u015fm\u0259k v\u0259 onun real ehtiyac\u0131n\u0131 bilib ona uy\u011fun bazarda olmayan d\u0259y\u0259r yaratd\u0131qda brend yaran\u0131r.<\/span><\/p>\n

\u0130\u015f adam\u0131 \u0130lkin Manafov qeyd edib ki, onun fikrinc\u0259 \u015f\u0259riksiz biznes olmur. \u018fg\u0259r Siz biznesl\u0259 m\u0259\u015f\u011fulsunuzsa sizin mütl\u0259q bu i\u015fi h\u0259yata keçirm\u0259k üçün partnyorlar\u0131n\u0131z olmal\u0131d\u0131r. Bu çox t\u0259biidir. Dünyan\u0131n \u0259n böyük \u015firk\u0259tl\u0259rin\u0259 baxsan\u0131z, h\u0259r birind\u0259 \u015f\u0259rikl\u0259r, partnyorlar var. \u018flb\u0259tt\u0259, biznesin inki\u015faf d\u0259r\u0259c\u0259si, h\u0259yat itkisin\u0259 gör\u0259 \u015f\u0259rikl\u0259r\u0259 olan t\u0259l\u0259bl\u0259r d\u0259yi\u015fir. \u0130.Manafovun fikrinc\u0259 \u015f\u0259rikl\u0259r biznesin dir\u0259yidir.<\/span><\/p>\n

Bütün biznesl\u0259rimd\u0259 \u015f\u0259rikl\u0259r müt\u0259madi i\u015ftirak edir. H\u0259tta yaranmas\u0131nda birba\u015fa i\u015ftirak etm\u0259y\u0259n, \u0259m\u0259kda\u015flar\u0131m\u0131zda daha sonra \u015f\u0259rik statusunda olurlar. Bizim bütün ma\u011fazalar\u0131m\u0131z \u015f\u0259riklik ç\u0259rçiv\u0259sind\u0259 i\u015fl\u0259yir. O qeyd etdi ki, yeni ma\u011faza açanda h\u0259r zaman, \u015f\u0259rikli aç\u0131lma versiyas\u0131na üstünlük verir. \u0130.Manafov hesab edir ki, düzgün seçilmi\u015f \u015f\u0259rik biznesi daha dayan\u0131ql\u0131 edir. O, müxt\u0259lif s\u0259b\u0259bl\u0259rd\u0259n qohumlarla i\u015f birliyi qurma\u011fa müsb\u0259t baxmad\u0131\u011f\u0131n\u0131 qeyd edib. Amma \u0259g\u0259r, qohum xüsusi biliy\u0259, bacar\u0131\u011fa sahibdirs\u0259, s\u0131rf qohumdur dey\u0259, i\u015f\u0259 götürm\u0259m\u0259k d\u0259 düzgün deyil.<\/span><\/p>\n

\u0130\u015f adam\u0131 \u0130lkin Manafov qeyd edib ki, o özünü u\u011furlu hesab etmir. O dü\u015fünür ki, u\u011furlar\u0131 növb\u0259ti 5 ild\u0259 daha ciddi formada görün\u0259c\u0259k. Ümumiyy\u0259tl\u0259, u\u011furlu biznes v\u0259 ya u\u011furlu biznes adam\u0131 ifad\u0259si çox subyektivdir. H\u0259r\u0259nin öz u\u011fur fiksasiyas\u0131 var. Onun üçün u\u011fur çal\u0131\u015fd\u0131\u011f\u0131 ölk\u0259d\u0259, sektor üçün \u0259n effektiv \u015firk\u0259t qurmaqd\u0131r. <\/span><\/p>\n

Az\u0259rbaycanda bazar h\u0259r keç\u0259n gün müsb\u0259t\u0259 do\u011fru d\u0259yi\u015fir. H\u0259r il ölk\u0259mizd\u0259 daha ciddi sahibkarlar, biznes adamlar\u0131 olur. Xat\u0131rlay\u0131ram \u0259vv\u0259ll\u0259r bizim forumlarda \u015firk\u0259t menecerl\u0259ri bel\u0259, dan\u0131\u015fm\u0131rd\u0131. Bu gün art\u0131q \u015firk\u0259t sahibl\u0259ri h\u0259v\u0259sl\u0259 öz biznes sirl\u0259rind\u0259n b\u0259hs edirl\u0259r. Bu bazar\u0131n nec\u0259 inki\u015faf etm\u0259sinin göst\u0259ricisidir. Devalvasiya ölk\u0259mizd\u0259 biznesd\u0259 olan bir çox “sabun köpüyünü” aradan qald\u0131ra bildi. O g\u0259l\u0259c\u0259kd\u0259 daha yax\u015f\u0131 olaca\u011f\u0131na \u0259min oldu\u011funu bildirdi.<\/span><\/p>\n

\u0130lkin Manafov qeyd etdi ki, ki, marketoloq sahibkar\u0131n “kiçik qarda\u015f\u0131”, gör\u0259n gözü olmal\u0131d\u0131r. Yerli sahibkarl\u0131q inki\u015faf etdikc\u0259, \u0259lb\u0259tt\u0259, marketoloqlar da inki\u015faf edir v\u0259 ya, \u0259ksin\u0259. Marketoloq biznes d\u0259y\u0259r z\u0259ncirini sahibkar q\u0259d\u0259r bilm\u0259li, biznesi hiss etm\u0259lidir. Yaln\u0131z bel\u0259 oldu\u011fu zaman, sistemli marketinqd\u0259n, marketinq effektivliyind\u0259n dan\u0131\u015fmaq olar. Marketinq hesab\u0131na marketinq heç kim\u0259 laz\u0131m deyil. Marketinq biznesd\u0259 m\u0259nf\u0259\u0259tin artmas\u0131na çal\u0131\u015fmal\u0131d\u0131r. \u018flb\u0259tt\u0259, bunun yegan\u0259 yolu mü\u015ft\u0259ri m\u0259mnuniyy\u0259tidir. Amma m\u0259qs\u0259d – m\u0259qs\u0259d olaraq qal\u0131r. Keçiril\u0259n forumlar, t\u0259dbirl\u0259r marketinqin inki\u015faf\u0131na böyük t\u0259kan verir.<\/span><\/p>\n

\u0130.Manafov qeyd edib ki, Marketinq A\u0130R deyil\u0259n bir istiqam\u0259t var. T\u0259s\u0259vvür edin ki, bu gün 200-d\u0259n çox ölk\u0259 \u015firk\u0259tl\u0259rind\u0259 \u0259n az\u0131, 1 n\u0259f\u0259r A\u0130R m\u0259zunu var. Bu bizim A\u0130R t\u0259sis etdiyimiz zaman, missiyam\u0131z olan – payla\u015fmaq konsepsiyas\u0131n\u0131n m\u0259hsuludur. M\u0259n A\u0130R-çi m\u0259zun gör\u0259nd\u0259 çox sevinir\u0259m. Marketinqin h\u0259r keç\u0259n gün ölk\u0259mizd\u0259 daha çox inki\u015faf etdiyind\u0259n \u0259min\u0259m.<\/span><\/p>\n

Magistrant Bab\u0259k Hüsüyev \u0130lkin Manafova bel\u0259 bir sualla müraci\u0259t edib:<\/span><\/strong><\/span><\/p>\n

Bu gün \u015firk\u0259tl\u0259r\u0259 rebrendinq laz\u0131md\u0131rm\u0131? Bunun hans\u0131 üstün v\u0259 f\u0259sadlar\u0131 ola bil\u0259r?<\/span><\/strong><\/span><\/p>\n

\u0130.Manafov bildirdi ki, bu sualla cavab verm\u0259k üçün konkret \u015firk\u0259ti (brendi) t\u0259hlil etm\u0259k laz\u0131md\u0131r. Rebrendinq \u015firk\u0259tin brend d\u0259y\u0259rinin d\u0259yi\u015film\u0259si – yenil\u0259nm\u0259si dem\u0259kdir. Bunu etm\u0259k üçün, \u0259lb\u0259tt\u0259, ciddi ara\u015fd\u0131rmalar v\u0259 mük\u0259mm\u0259l icra laz\u0131md\u0131r. Hesab edir\u0259m ki, brendl\u0259r zaman-zaman rebrendinq etm\u0259lidir v\u0259 ya \u0259n az\u0131ndan öz simas\u0131n\u0131, marketoloqlar\u0131n diliyl\u0259 des\u0259k “facelifling” v\u0259 ya “restayling” etm\u0259k \u015f\u0259rtdir. Mü\u015ft\u0259ri d\u0259yi\u015fir, bazar d\u0259yi\u015fir, ehtiyaclar d\u0259yi\u015fir v\u0259 brendin d\u0259y\u0259rl\u0259ri d\u0259 mütl\u0259q d\u0259yi\u015fm\u0259lidir.<\/span><\/p>\n

\u0130lkin Manafov Az\u0259rbaycanda sponsorluq m\u0259s\u0259l\u0259sin\u0259d\u0259 toxunub. Qeyd edib ki, <\/span><\/strong>sponsorluq brendin ilkin yarand\u0131\u011f\u0131 vaxtlarda çox effektiv tan\u0131t\u0131m vasit\u0259sidir. Dü\u015fünür\u0259m ki, sponsorluq brendinq istehlakç\u0131ya verdiyi ana d\u0259y\u0259r\u0259 uy\u011fun olmal\u0131d\u0131r. Brendin d\u0259y\u0259rin\u0259 uy\u011fun v\u0259 maliyy\u0259 göst\u0259ricil\u0259ri (CPT v\u0259 GRP) düzgün olan ist\u0259nil\u0259n istiqam\u0259td\u0259 sponsorluq effektiv ola bil\u0259r. Pul x\u0259rcl\u0259m\u0259y\u0259 d\u0259y\u0259r. Bildirib ki, bizim ana f\u0259aliyy\u0259timiz m\u0259tb\u0259x mebelidir. Mutfakç\u0131 olaraq, h\u0259m istehsalç\u0131, h\u0259m d\u0259 sat\u0131c\u0131 olaraq ç\u0131x\u0131\u015f edirik. M\u0259tb\u0259xl\u0259 \u0259laq\u0259li olan TV verili\u015fl\u0259rin\u0259, jurnallara zaman-zaman sponsorluq etmi\u015fik. G\u0259l\u0259c\u0259kd\u0259 yem\u0259k bloggerl\u0259ri il\u0259 \u0259m\u0259kda\u015fl\u0131q etm\u0259yi planlay\u0131r\u0131q. Dü\u015fünür\u0259m ki, bu çox effektiv olacaq.<\/span><\/p>\n

\u0130lkin Manafov onu da bildirdi ki, Rusiya, Ukrayna, Gürcüstan, Qazax\u0131stan, Tacikistan, Türkm\u0259nistan, Türkiy\u0259 bazarlar\u0131nda marketinq v\u0259 sat\u0131\u015f\u0131n idar\u0259 edilm\u0259si sah\u0259l\u0259rind\u0259 çal\u0131\u015fm\u0131\u015fam. <\/span><\/strong>Haz\u0131rda yaln\u0131z Az\u0259rbaycan bazar\u0131nda sektor lideri olmaq üçün çal\u0131\u015f\u0131r\u0131q. Buna nail oldu\u011fumuz andan, y\u0259qin ki, Rusiya bazar\u0131 bar\u0259d\u0259 dü\u015fün\u0259c\u0259yik. Onu da vur\u011fulad\u0131 ki, internetl\u0259 \u0259laq\u0259li, yeni biznes modelli istiqam\u0259tl\u0259r tezlikl\u0259 çox perspektivli olacaq. \u018fn \u0259sas\u0131 m\u0259n\u0259 gör\u0259, bildiyin, h\u0259v\u0259sin olan ist\u0259nil\u0259n sah\u0259d\u0259 güclü biznes qurmaq olar.<\/span><\/p>\n

Sonda \u0130lkin Manafov t\u0259l\u0259b\u0259l\u0259ri maraqland\u0131ran çoxsayl\u0131 suallar\u0131 cavabland\u0131r\u0131b.<\/span><\/p>\n

Qeyd ed\u0259k ki, \u0130lkin Namaz o\u011flu Manafov Ming\u0259çevir Politexnik \u0130nstitutunun (indiki Ming\u0259çevir Dövl\u0259t Universitetinin) m\u0259zunudur. \u0130qtisad üzr\u0259 f\u0259ls\u0259f\u0259 doktorudur. Almaniyan\u0131n Steinsbeis Universitetind\u0259 ixtisasart\u0131rma kurslar\u0131 keçmi\u015f, Marketinq Strategiyas\u0131 mövzusunda dissertasiya i\u015finin t\u0259tbiqini Almaniyada h\u0259yata keçirmi\u015fdir. Haz\u0131rda Bak\u0131da v\u0259 regionlarda f\u0259aliyy\u0259t göst\u0259r\u0259n “ForHome”, “Mutfakç\u0131” v\u0259 “Belissa” ma\u011fazalar \u015f\u0259b\u0259k\u0259sinin t\u0259sisçisidir. 2018-ci ild\u0259 r\u0259hb\u0259rlik etdiyi \u015firk\u0259t ölk\u0259d\u0259 \u0259n dinamik inki\u015faf ed\u0259n mebel \u015firk\u0259tl\u0259rind\u0259n olmu\u015fdur. 2016-2018-ci ill\u0259rd\u0259 Ana dilimizd\u0259 \u0259n çox oxunan biznes \u0259d\u0259biyyat\u0131 olan “360 d\u0259r\u0259c\u0259d\u0259 brendinq” kitab\u0131n\u0131n mü\u0259llifidir. Milli Marketinq Forumu, Marketinq A\u0130R-in h\u0259mt\u0259sisçisidir. \u0130ngilis, alman, rus v\u0259 türk dill\u0259rini s\u0259rb\u0259st bilir.<\/span><\/p>\n

{phocagallery view=category|categoryid=136|limitstart=0|limitcount=0}<\/p>\n

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MDU Karyera m\u0259rk\u0259zinin d\u0259st\u0259yi il\u0259 i\u015f adam\u0131 il\u0259 t\u0259l\u0259b\u0259l\u0259rin görü\u015fü keçirilib Aprelin 16-da Ming\u0259çevir Dövl\u0259t Universitetind\u0259 “\u015e\u0259xsi biznes\u0259 ged\u0259n yol” mövzusunda t\u0259dbir keçirilib. “ForHome”, “Mutfakç\u0131” v\u0259 “Belissa” ma\u011fazalar \u015f\u0259b\u0259k\u0259sinin t\u0259sisçisi, iqtisad üzr\u0259 f\u0259ls\u0259f\u0259 doktoru \u0130lkin Namaz o\u011flu Manafovun t\u0259l\u0259b\u0259l\u0259rl\u0259 görü\u015fü ba\u015f tutub. T\u0259dbiri giri\u015f sözü il\u0259 Ming\u0259çevir Dövl\u0259t Universiteti Karyera m\u0259rk\u0259zinin direktoru Üzeyir Zeynalov aç\u0131b. 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