{"id":15065,"date":"2019-12-17T08:25:48","date_gmt":"2019-12-17T05:25:48","guid":{"rendered":"https:\/\/mdu.edu.az\/minzh-evir-d-vl-t-universitetind-turizm-sah-sind-t-hsilin-keyfiyy-tin-dizhzh-t-art-r-l-r\/"},"modified":"2019-12-17T08:25:48","modified_gmt":"2019-12-17T05:25:48","slug":"minzh-evir-d-vl-t-universitetind-turizm-sah-sind-t-hsilin-keyfiyy-tin-dizhzh-t-art-r-l-r","status":"publish","type":"post","link":"https:\/\/mdu.edu.az\/ru\/minzh-evir-d-vl-t-universitetind-turizm-sah-sind-t-hsilin-keyfiyy-tin-dizhzh-t-art-r-l-r\/","title":{"rendered":"Ming\u0259\u00e7evir D\u00f6vl\u0259t Universitetind\u0259 turizm sah\u0259sind\u0259 t\u0259hsilin keyfiyy\u0259tin\u0259 diqq\u0259t art\u0131r\u0131l\u0131r"},"content":{"rendered":"

Ming\u0259çevir Dövl\u0259t Universitetind\u0259 turizm sah\u0259sind\u0259 <\/span><\/b><\/p>\n

t\u0259hsilin keyfiyy\u0259tin\u0259 diqq\u0259t art\u0131r\u0131l\u0131r<\/span><\/b><\/p>\n

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<\/span><\/p>\n

Ming\u0259çevir Dövl\u0259t Universitetind\u0259 “Turizmd\u0259 marketinq v\u0259 marketinq ara\u015fd\u0131rmalar\u0131” f\u0259nnind\u0259n aç\u0131q d\u0259rs keçirilib. T\u0259dris prosesind\u0259 Ming\u0259çevir Dövl\u0259t Universitetinin T\u0259dris \u015föb\u0259sinin müdir müavini Üzeyir Zeynalov, \u0130qtisadiyyat v\u0259 idar\u0259etm\u0259 fakült\u0259sinin dekan\u0131, dos. N.Q\u0259dimli, “S\u0259nayenin t\u0259\u015fkili v\u0259 idar\u0259etm\u0259” kafedras\u0131n\u0131n müdiri, dos. Emiliya Hüseynova v\u0259 kafedran\u0131n \u0259m\u0259kda\u015flar\u0131 i\u015ftirak edibl\u0259r. <\/span><\/p>\n

F\u0259nni t\u0259dris ed\u0259n X\u0259yal\u0259 X\u0259lilova mövzu haqq\u0131nda \u0259trafl\u0131 m\u0259lumat verib. Sonra t\u0259l\u0259b\u0259l\u0259r t\u0259qdimatlar\u0131na ba\u015flay\u0131blar.<\/span><\/p>\n

\u0130lk önc\u0259 TO17 sayl\u0131 qrupun t\u0259l\u0259b\u0259si L\u0259man Mürs\u0259lova “Marketinq strategiyas\u0131n\u0131n formala\u015fmas\u0131” istiqam\u0259tind\u0259 haz\u0131rlad\u0131\u011f\u0131 t\u0259qdimat\u0131 \u015f\u0259rh edib. L.Mürs\u0259lova marketinq strategiyas\u0131n\u0131n formala\u015fmas\u0131n\u0131n m\u0259rh\u0259l\u0259l\u0259ri: situasiya t\u0259hlili, strategiyan\u0131n seçilm\u0259si v\u0259 qim\u0259tl\u0259ndirilm\u0259si, marketinq proqram\u0131n\u0131n i\u015fl\u0259nib haz\u0131rlanmas\u0131 v\u0259 marketinq büdc\u0259si haqq\u0131nda \u0259trafl\u0131 m\u0259lumat verib. Alternativ strategiyan\u0131n i\u015fl\u0259nib haz\u0131rlanmas\u0131 \u015f\u0259rtl\u0259rind\u0259n b\u0259hs edib. Marketinq strategiyas\u0131n\u0131n formala\u015fmas\u0131nda marketinq büdc\u0259sinin \u0259h\u0259miyy\u0259tini qeyd edib. <\/span><\/p>\n

Qrupun t\u0259l\u0259b\u0259l\u0259ri Samir Orucov v\u0259 Zahid Süleymanl\u0131 Turizm bazar\u0131, Reklam v\u0259 Qonaqp\u0259rv\u0259rlik mövzusundan söz aç\u0131blar. Turizm bazar\u0131 haqq\u0131na m\u0259lumat ver\u0259n t\u0259l\u0259b\u0259l\u0259r, Reklam haqq\u0131nda, onun formalar\u0131 v\u0259 reklam\u0131n yay\u0131lma vasit\u0259l\u0259rini t\u0259qdimatda geni\u015f \u015f\u0259rh edibl\u0259r. Qonaqp\u0259rv\u0259rlik v\u0259 onun xüsusiyy\u0259tl\u0259ri haqq\u0131nda m\u0259lumat veribl\u0259r.<\/span><\/p>\n

“Turizmd\u0259 marketinq” mövzusunda t\u0259qdimatla ç\u0131x\u0131\u015f ed\u0259n t\u0259l\u0259b\u0259l\u0259r Sahil K\u0259rimli v\u0259 Emin \u018flizad\u0259 marketinqin sosial-iqtisadi mahiyy\u0259ti v\u0259 marketinq xidm\u0259tinin spesifikliyini aç\u0131qlay\u0131blar. Turizmd\u0259 marketinqin mahiyy\u0259ti v\u0259 m\u0259zmunu \u0259trafl\u0131 izah olunub. Turizmd\u0259 marketinqin t\u0259tbiq edilm\u0259sinin \u0259sas \u015f\u0259rtl\u0259ri v\u0259 prinsipl\u0259ri t\u0259qdim olunub. Milli s\u0259viyy\u0259d\u0259 turizm marketinqi v\u0259 onun xüsusiyy\u0259tl\u0259ri haqq\u0131nda geni\u015f m\u0259lumat verilib.<\/span><\/p>\n

Valeh Mikay\u0131lov Marketinq strategiyas\u0131n\u0131n planla\u015fd\u0131r\u0131lmas\u0131n\u0131n mahiyy\u0259tini aç\u0131qlay\u0131b. Marketinq strategiyas\u0131n\u0131n \u0259sas istiqam\u0259tl\u0259ri v\u0259 h\u0259r birinin özün\u0259m\u0259xsus xüsusiyy\u0259tl\u0259rini \u0259trafl\u0131 izah edibl\u0259r.<\/span><\/p>\n

T\u0259l\u0259b\u0259 R\u0259c\u0259b \u0130smay\u0131lov “Turizm ehtiyyatlar\u0131n\u0131n t\u0259snifat\u0131” mövzusunda t\u0259qdimatla ç\u0131x\u0131\u015f edib, turizm ehtiyaclar\u0131 haqq\u0131nda geni\u015f m\u0259lumat verib. Turizm ehtiyatlar\u0131n\u0131n h\u0259r birinin xarakteristikas\u0131n\u0131 t\u0259qdim edib.<\/span><\/p>\n

Qeyd ed\u0259k ki, t\u0259l\u0259b\u0259l\u0259r t\u0259r\u0259find\u0259n haz\u0131rlanan t\u0259qdimatlar mövzular\u0131n daha yax\u015f\u0131 m\u0259nims\u0259nilm\u0259sinin bariz nümun\u0259sidir.<\/span><\/p>\n

          D\u0259rsin sonunda T\u0259dris \u015föb\u0259sinin müdir müavini Üzeyir Zeynalov, “S\u0259nayenin t\u0259\u015fkili v\u0259 idar\u0259etm\u0259” kafedras\u0131n\u0131n müdiri, dos. Emiliya Hüseynova aç\u0131q d\u0259rs v\u0259 t\u0259qdimatlar bar\u0259d\u0259 fikirl\u0259rini bölü\u015fübl\u0259r. D\u0259rsin t\u0259\u015fkili v\u0259 keçilm\u0259sini yüks\u0259k qiym\u0259tl\u0259ndiribl\u0259r.<\/span><\/p>\n

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Ming\u0259çevir Dövl\u0259t Universitetind\u0259 turizm sah\u0259sind\u0259 t\u0259hsilin keyfiyy\u0259tin\u0259 diqq\u0259t art\u0131r\u0131l\u0131r     Ming\u0259çevir Dövl\u0259t Universitetind\u0259 “Turizmd\u0259 marketinq v\u0259 marketinq ara\u015fd\u0131rmalar\u0131” f\u0259nnind\u0259n aç\u0131q d\u0259rs keçirilib. T\u0259dris prosesind\u0259 Ming\u0259çevir Dövl\u0259t Universitetinin T\u0259dris \u015föb\u0259sinin müdir müavini Üzeyir Zeynalov, \u0130qtisadiyyat v\u0259 idar\u0259etm\u0259 fakült\u0259sinin dekan\u0131, dos. N.Q\u0259dimli, “S\u0259nayenin t\u0259\u015fkili v\u0259 idar\u0259etm\u0259” kafedras\u0131n\u0131n müdiri, dos. Emiliya Hüseynova v\u0259 kafedran\u0131n \u0259m\u0259kda\u015flar\u0131 i\u015ftirak edibl\u0259r. 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